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Marketing Strategy and Movie Distribution Plans

It's too easy to neglect having a online marketing strategy and movie distribution plan when producing on an indie film budget. Producers are focused on fleshing out a good screenplay, hiring cast and crew while monitoring every dollar they spend. Studio budget movies hire goliath companies to build up a marketing strategy and movie distribution arrange for their latest blockbuster.

Indie filmmakers need to get creative with their online marketing strategy and movie distribution plan so their creative hard work doesn't just disappear after it's done. I am learning a lot of nutrients by following what other filmmakers are doing to market a movie in order to make film distribution money.

One movie with a sexually driven theme created artwork and an breathtaking marketing package that included condoms with the name of the film printed on them. I read they stood out at film festivals with this creative approach. Additionally, there are rare indie produced movies that are so damn entertaining they secure meaningful movie distribution with out a strong marketing strategy to promote them.

But why take the gamble your movie will be one of the rare ones? Considering a online marketing strategy and movie distribution plan early as possible is what successful indie producers do. I don't read entertainment industry trades just like the Hollywood Reporter or Variety because they don't have information based off the real life indie cinema scene.

I've been turning to blogs more and more which are ran by indie producers and filmmakers that share what marketing strategies and movie distribution plans been employed by for them. I like reading Indie Slate Magazine and MovieMaker Magazine since they spend time focusing on the business of indie filmmaking not only the creative the main process.

Creating an online buzz for an indie feature is probably the most effective ways to market a movie without needing to spend money you don't have. It only takes personal time and energy to run a movie blog, Twitter account, Facebook page, Google +1 along with other popular social networking outlets. Crowd funding for indie movies has really shown that folks do respond to online marketing. The effort to keep a movie blog fresh and stay connected with people pays off ultimately. Building interest for a movie online is the way to go.

Having a concept of what the movie distribution plan is going to be will depend on what you would like as a producer. Are you going to self-distribute or look to land a distribution deal with a company?

Movie self-distribution makes financial sense for smaller budget indie films. Self-distribution allows the creators to help keep control of the rights to their movie. Less money needs to be made from direct sales to make a real profit from a movie because there aren't distribution fees and percentages taken out by a distributor. Many filmmakers have made money because of their film investors and themselves from their sort out self-distribution combined with an aggressive online marketing push they do themselves.




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